Preference Building Among Specifiers

The best way to grow business if you are in the building material brand segment is to develop a strong network with the specifiers in the industry such that they are inclined to choose your products over others. But this isn’t as easy as it sounds.

The main stakeholders in this line are the architects, designers, builders, contractors and the end-consumers who will tend to prefer your product only if they relate to the same. And for this, building a personal and authentic relationship is inevitable. Crafting a meaningful customer experience helps embed a predisposition in the specifiers mind towards your brand. If this has been accomplished, then the specifier will take the initiative to defend your product.

But first, we need to evolve a deeper and richer understanding of our customers – their likes, dislikes, needs and problems so as to evolve an intimate and emotional connect with them. All your marketing strategies and out-bound messaging should resonate on a similar tone to connect better with your desired audience. The message and expressed relationship must be clearly defined and highlight your brand story which helps connect your brand with the intended target at an emotional level.

Engaging your customers with a unique experience makes them spend more time with you, your message and your products. You will have to live and breathe your story passionately and invite specifiers to be a part of the same. This builds a sense of oneness within them which pushes them to think beyond just product features; and rather toward a long-term dream and commitment.

Forging a unique relationship with specifiers will help you go a long way. Identify your targets, Refine your brand voice and tone, Craft your audio and visual messaging, and Audit all of your communications to generate a cult-like following of customers and specifiers for your brand who will defend your brand till their last breath.



Hope this article helped you gain insights about the B2S (Specifier) space and Building Material industry. Is your building material brand struggling with Networking ? Not satisfied with the performance of your product in the Market?. We Could Help!

Contact us at: +91 98862 59953, +91 90356 20490, Email:                       visit for more info.

Magnate Architectural Auxiliary Services

Connecting Architects | Interior Designers | Builders – Pan India.


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