Make us your Business Athlete

Why make us your business athlete? 1) Teaming Up - our interactions program ensures you are networking with the right folks in the industry. We understand our growth is dependent on yours, which is why we ensure you network with the right people. 2) Personalized training - we're the kind of personal trainer in business …

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Best Practices in Design and Architecture

Best practices supporting design and architectural industry are universally applicable. This starts from owner’s procurement decision making process span and through project execution. Best practices are to be implemented from the stage one. Procuring Design- Build Services: Proactive and unique assessment of characteristics and objectives on the project and it’s organization should be done before …

Why Millennials Matter?

Why Millennials Matter? The millennials reshape the workplace, attracting best of this generation is critical for every business. Millennials, the generation of power, enthusiasm, and perceivers, this is what makes them different from the other generations. What they require is flexible work environment but quick feedback and encouragement. They are not concerned about ‘how things …

Best Airports in the World

  High- Design airports are spread across the world now. The architecture has reached another level. The trend of better airport architecture is growing immensely. These are the best airports across the globe. Best in terms of aesthetics and architecture. Which sometimes make the flight delays more exciting for the travelers. Baku Heydar Aliyev International …

Office Spaces & Millennials

Millennials, the tech savvy, independent, creative and powerful generation is a game changer in the business. They demand contemporary and flexible workspaces. They have tremendous impact on how the business operates. Office spaces have evolved through time.Changes in the types, quantity and configurations of office spaces are influenced by this generation. Designs are evolving to …

The Art of Selling to Architects

The art of selling is imperative for every business. No matter if you are looking for a job or pitching a client, portraying what you can deliver them is essential as far as the results are concerned. While selling to an architect it’s important to look from his view point. An architect will have thousands …

Preference Building Among Specifiers

The best way to grow business if you are in the building material brand segment is to develop a strong network with the specifiers in the industry such that they are inclined to choose your products over others. But this isn’t as easy as it sounds. The main stakeholders in this line are the architects, …

Lines of Desire – Relevance in the Building Materials Business

A desire path (or desire line) is a path created as a consequence of erosion caused by human or animal foot-fall or traffic. They usually appear where there are no formal paths to walk on, but also seem to exist at times even if sanctioned paths are there. They are usually own paths created by individuals, …

Lead Follow Up on Steroids

Focussing on Hot leads alone leads to you missing out on Good leads, that just needs a little extra time and effort to get converted. Close to 50% of all Sales Representatives give up on a prospective lead right after the 1st call. About 80% of the Sales Executives stop following up after contacting the …

Jobs-To-Be-Done Theory – A new way to Market your Building Material Brand

The J2BD (Jobs-To-Be-Done) theory of innovation coined by ‘Clayton Christensen’ enables or rather challenges B2B firms to observe their customers through a uniquely coloured glass. It asks firms to search for and focus on customer needs in the market, and understand the problems they face and develop their product/service based on the same. The theory …